NEW DELHI, Dec 19: Gautam Adani’s conglomerate has launched a refreshed version of its ‘Hum Karke Dikhate Hai’ campaign, aiming to recover from the unfavorable indictment by US authorities concerning an alleged bribery case.
“Building on the previous campaign’s success, this multimedia strategy transcends traditional corporate messaging focused on statistics, shifting instead to highlight inspiring human-interest stories. These narratives illustrate the significant, positive effects of Adani’s infrastructure projects on millions of lives in India,” the company stated.
On November 20, 2024, the US Department of Justice and the Securities and Exchange Commission (SEC) filed an indictment and a civil complaint respectively against Gautam Adani, his nephew Sagar Adani, and key executive Vneet Jaain in the Eastern District Court of New York.
The allegations pertain to securities fraud, wire fraud, and violations of SEC regulations, which resulted in materially false and misleading statements in AGEL’s bond offering documents regarding anti-bribery and anti-corruption practices.
The opening film of the campaign, titled ‘Pehle Pankha Phir Bijli’ (First Fan, Then Electricity), produced by Ogilvy India, narrates the inspiring journey of a young boy who, despite facing skepticism, believes that a fan can light up his village. His unwavering belief is fulfilled when he sees an Adani wind turbine generator providing clean energy to his community. This touching story not only highlights the strength of human conviction but also reflects Adani’s commitment to fostering a better future for everyone,” the statement noted.
This film marks the start of a series with the hashtag #HKKDH, which the Group plans to launch over the upcoming months across various media platforms, sharing similar inspiring stories that demonstrate the impact of its initiatives.
Pranav Adani, Director of Adani Enterprises Ltd, commented, “This campaign truly represents the Adani Group’s ethos. While we are recognized for our size and speed, what sets this initiative apart is its ability to resonate emotionally. It embodies our commitment to leveraging infrastructure as a tool for substantial change, emphasizing the human stories behind our endeavors to foster deep emotional connections and highlight our pledge to positively impact millions of lives in India.”
Piyush Pandey, Chief Advisor at Ogilvy India, added, “This heartfelt film reveals a crucial benefit to consumers. It doesn’t boast about Adani Renewables’ technological prowess but instead underscores the company’s human-centric philosophy.” (PTI)
