Excelsior Correspondent
JAMMU, Feb 14: Today marked the inauguration of Hero Premia’s first showroom, which features the premium bikes from Hero MotoCorp at Tawi Automobiles.
The showroom will offer a selection of high-end bikes, including Harley Davidson models, Mavrick 440, Karizma XMR, XPulse 210, Xtreme 250, and the Vida electric scooter, located in Toph Sherkhanian.
The inaugural event was graced by Vishesh Paul Mahajan, the Transport Commissioner, who acted as the chief guest.
During his speech, Mahajan underscored the critical role of helmets for motorcycle riders, stating, “Various government initiatives have been implemented to ensure the use of helmets. They are required during the license issuance process to ensure rider safety during driving tests. Riders must be vigilant to prevent loss of life in accidents within the region.”
He commended the management for providing Jammu’s residents with the chance to fulfill their ambitions of owning premium motorcycles.
In his address, Ashish Gupta, CEO of Tawi Automobiles, highlighted the importance of safety measures and community initiatives, taking on the responsibility to educate bike enthusiasts when they come to purchase these high-end bikes.
“Our goal is more than just opening the Premia showroom; we are committed to realizing the dreams of Jammu’s youth while prioritizing rider safety,” he remarked.
Maninder Singh, Zonal Head Sales at Hero MotoCorp, extended his congratulations to the management for launching this new showroom, expressing his confidence in their capabilities, which led to the opportunity of this inaugural Premia showroom.
Notable attendees included Dinesh Khandelwal, Nitin Prashar, Chirag Chawla, and B R Jandyal (Partner). The event concluded with a vote of thanks from Swati Dadheechi.
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