Excelsior Correspondent
JAMMU, Dec 21: Italica, a prominent manufacturer of vitrified tiles offering a range of sizes and finishes for complete tiling solutions, has elevated its brand presence with the launch of its first Italica Studio in the Jammu (J&K) region. The studio was inaugurated by Sanjeev Verma (General Manager) and Ajay Sharma (ASM) in the company of Sourav Dang and Hardik Dang, the proprietors of Tawi Building Material in Gandhi Nagar, Jammu.
The establishment of this studio at Tawi Building Material reinforces Italica’s retail footprint in the market, with Ajay Sharma overseeing operations across the Jammu region. The studio is designed to meet the increasing demand for modern, contemporary, and aesthetically pleasing products.
During the inauguration, Sanjeev Verma remarked, “Jammu represents a vital market for us; our expanding customer base here has solidified our confidence, prompting us to open this exclusive studio alongside our channel partner, showcasing the latest Italica designs and finishes.”
Having nearly completed 22 years in the industry, Italica’s expertise and innovative R&D, with product designs originating from its Design Studio in Italy, along with customer trust, have significantly bolstered its market share in India. Italica is recognized as one of the pioneering brands in the country.
The company operates its manufacturing units in Morbi, Gujarat, and boasts an extensive international presence through exports to over 80 countries. Italica ranks 4th in India’s export market and provides tiles that cater to customers across various budgets, ensuring high quality and innovative solutions at competitive prices.
