Excelsior Correspondent
JAMMU, Jan 21: The ‘Abki Baar Aapke Liye’ campaign, initiated by KISNA Diamond and Gold Jewellery, reached its grand conclusion today.
Throughout the campaign, 100 Maruti Celerio cars were awarded to fortunate customers across 11 cities in the country.
More than 51,219 participants joined this captivating initiative, marking it as one of the largest campaigns in KISNA’s history as well as in the industry.
During the event, Ghanshyam Dholakia, Founder & Managing Director of Hari Krishna Group, conveyed, “The remarkable response from jewellery buyers towards the #Abki_Baar_Aapke_Liye campaign highlights the trust and affection our customers have for KISNA. This campaign embodies the spirit of joy and rewards our cherished patrons with the chance to win something exceptional.”
Parag Shah, Director of KISNA Diamond & Gold Jewellery, added, “This campaign reflects our dedication to connecting with every Indian household. The excitement and involvement observed during this period showcase the strong relationship KISNA has with its customers, blending tradition, modernity, and trust in every piece of jewellery we create.”
The campaign allowed participants to win a car with the purchase of diamond, platinum, or solitaire jewellery valued at Rs 20,000 or more, or gold jewellery worth Rs 50,000 or more.
Customers were welcomed to enter a lucky draw for a chance to win a Maruti Suzuki Celerio.
In the grand finale of the campaign, KISNA identified 104 winners nationwide.
North India recorded the highest participation with 20,795 customers, outpacing other regions. The winners received their car keys at special events arranged across various states, including Delhi, Haryana, Punjab, Maharashtra, and Tamil Nadu.
KISNA’s #Abki_Baar_Aapke_Liye campaign has transformed customer engagement by offering a distinctive opportunity to enjoy the magic of jewellery shopping while celebrating life’s moments in an extraordinary manner.
