Excelsior Correspondent
JAMMU, Feb 21: V-Mart, the premier value retailer in India, has officially unveiled its lively Fresh Fashion Fits collection for the Spring-Summer 2025 season.
This new line is crafted to blend style with an explosion of color and a hint of airy elegance.
During the launch event, Vineet Jain, COO of V-Mart Retail Ltd, stated, “V-Mart’s Fresh Fashion Fits collection is all about celebrating self-expression and individuality. We are committed to empowering our Gen-Z audience to embrace their distinctive styles and exude confidence in every outfit. This collection showcases an extensive variety of styles and trends that cater to individual preferences, allowing customers to mix and match with ease. By incorporating the latest fashion influences, V-Mart guarantees that every piece not only looks fabulous but also captures the season’s vibrant essence.”
“Our assortment includes cheerful, playful designs, from cozy tees to stylish dresses and shorts, ideal for sunny adventures. Crafted with care using lightweight, breathable materials, the Fresh Fashion Fits collection embodies the spirit of summer joy. Each piece is designed to keep you cool, comfortable, and effortlessly fashionable, making it your ultimate choice for warm days and relaxed evenings. With vivid prints, soft textures, and laid-back fits, you will feel as fresh and free as the summer breeze,” he added.
This collection places a strong emphasis on bottom wear, showcasing an impressive selection of over 30 fits and more than 2000 styles of denim and trousers, encouraging shoppers to explore and discover stylish options.
Complementing these are upwards of 10,000 styles of tops, tees, shirts, and dresses, ensuring a trendy and complete look for any occasion.
