New Delhi, Feb 16: Welspun Living Ltd, a leading player in home textiles, is seeking to broaden its manufacturing presence in the US to better serve customers in its largest market, according to Managing Director and CEO Dipali Goenka.
Despite tariff threats from US President Donald Trump, the company remains optimistic that any potential tariffs will be mutually beneficial, given India’s global standing. Goenka stated in an interview with PTI that Welspun Living is preparing to navigate uncertain times, a capability it has honed since the onset of the COVID-19 pandemic.
“We are in discussions to establish a utility bedding plant in Ohio, where we already operate a pillow manufacturing facility,” she mentioned regarding the company’s expansion plans in the US. However, she did not disclose the planned investment for the bedding plant, noting that negotiations are still ongoing.
The company has already invested USD 12.5 million in its fully automated pillow unit in Ohio. Additionally, Goenka revealed plans to set up another plant in Nevada to manufacture pillows.
On the reasoning behind the US expansion, Goenka explained, “We are considering the entire ecosystem and aligning with market demands.” She added, “Proximity to customers is increasingly important for us, and we see significant opportunities here.”
The pillow market in the US, which mirrors the size of the towel sector, has a consumption rate of approximately 1.6 billion units, according to her, describing it as “a vast category.” Furthermore, she emphasized the significance of the utility bedding category, especially given the sleep-related challenges many Americans face.
Addressing the possible effects of Trump’s tariff threats, Goenka expressed confidence in India’s advantages, such as being the largest democracy, having a skilled workforce, and a growing supply chain, which she believes positions the country favorably.
“I genuinely feel that India is in a strong position… Even if tariffs are implemented, I anticipate they will be mutual, a give-and-take situation, which I view positively,” she asserted.
When queried about the company’s preparedness if tariffs are enforced, she reflected on the disruptions caused by COVID-19 and how the company has adapted to operate amid uncertainty.
“The world has changed dramatically, with widespread geopolitical issues and disruptions in freight and commodities,” she said. “We must thrive in this environment of confusion, chaos, and uncertainty.”
When asked if the company feels equipped to navigate these challenges, Goenka responded, “We are actively working on it.”
The company plans to leverage its predictive capabilities by closely monitoring supply chains, maintaining inventory at its US warehouses, and staying connected with customers, Goenka shared.
“You need to consider both the micro and macro elements. A stable business model is no longer viable. We are continually adapting and finding solutions,” she concluded. (Agencies)
